Outstanding wines, first-class food and unique trips: This is the journalistic menu that Falstaff serves up, elegantly packaged, elegantly designed and competently written by renowned international authors and journalists of the highest caliber - all cross-media, of course.

Since its foundation in 1980 as a two-person company with 15,000 copies, the publishing group is now the largest magazine for culinary lifestyle in the German-speaking world with 170 employees, a circulation of 173,297 copies and over 1.1 million unique clients (Austrian Web Analysis 06/25). Its reach among high-income readers is 9.2%, with a total of 70.8% of Falstaff readers coming from the high to very high income bracket.

With a social media presence of 454,000 followers on FacebookundInstagram, the magazine achieved over 4.7 million interactions in the first half of 2025. Falstaff also has over 480,000 newsletter subscribers, with an average open rate of 36.4% and a click rate of 7.4%.